CHRISTMAS SHOPPING: Shop now with up to -50% off gifts | Code*: XMAS
*Valid until December 10th, 2023. There are discounts on many non reduced items and 5% extra discount on already price reduced SALE items. Individual items can be excluded. Voucher cannot be combined with any other discount promotion.
Dugena watches were already a real classic at grandfather's time. The watch brand has been decorating our wrists for generations and is a true eyecatcher for watch lovers at any age. As loyal companions, they complete both sporty modern and elegant classic outfits.
Dugena as a symbol of hope in the Second World War
In 1917, the German watchmaking cooperative Alpina, a union of German watchmakers and Watch dealers, was founded. The foundation was the answer to the war-induced economic blockade and a new opportunity for many small businesses. High-quality watches had previously come from Switzerland or Glashütte in Saxony. The new cooperative offered the opportunity to manufacture and distribute first-class watches. From the cooperative, the brand Dugena developed in 1945 through a trade bar. The brand name is an artistic word, which is composed of the initial letters from the German Watchmaking Association Alpina. While the co-operative no longer exists in its original form, the basic ideas and the watchmark developed from it. In addition to Dugena, Alpina is one of the most famous watch brands. They are still connected through the triangle symbol in their company name. The lettering of Dugena with the triangle adorns every dial of the watches. Their concept is to sell the watches for a very good price-performance with the charm of luxury in the design, which has proven itself for more than 100 years in all generations. Depending on the fashion, the brand develops further models that are adapted to the current style and take up the new techniques.
A revival of grandfather's watchcase
The Dugena range is broad. From ceramic watches, titanium watches, radio clocks, designer watches to sports watches, you will find everything you desires at the watch brand Dugena. Even pocket watches, which you still know from Grandfather's watch box, find their Revival at Dugena. The watch brand is a great companion for every woman’s look such as business or the afternoon leisure look and the evening festive look. The men's watches of the Dugena brand on the other hand, impress with their clear shapes, the subtle color nuances and the geometrically appealing design. All watches from the Dugena collection enjoy small technical refinements, which made Dugena special over the generations.