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Eastpak

Eastpak

From the school bag to the leisure bag and the trend object - the backpacks from Eastpak are cult! With light material, enormous resilience, high durability and a memorable design, the US label creates favorite pieces for every style. [più]
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      Eastpak

      From the military bag to the cult object

      Who doesn’t like to remember school, where everyone had one or wanted to have one, the collection of the zipper straps became an addiction and their colour spectrum dominated the street scene - quite clearly, we talk about Eastpak. The iconic classics are back and prove again that they don’t belong only to the classroom. The Eastpak backpacks, trolleys and bags arrived a while ago in all areas of our life. Simple models find their way into the office, and even when traveling, they are a welcome companion. Although, the trend projects were once only made for a very special target group. Founded in 1952 as Eastern Canvas Products, Inc. the American company manufactured sea- and backpacks for the military. Their claim was then the same as today - simple design, robust material and enormous longevity. It was not until 1976 that Eastpak was born when Mark Goldman, son of the founder, entered the company. He soon realized that the backbacks were not just for the army, and he designed the first leisure bag.

      How Eastpak became a trend bag?

      Not every backpack is going to be the world's favourite piece. So why is Eastpak so popular? The secret of the brand is the simple and discreet design of the backpacks, bags and trolleys and their longevity. The cult pieces are made of durable cotton, which withstands enormous loads. The material is extremely light and easy to maintain. The Eastpack bag backs are equipped with padded backs and narrow straps for extra comfort and comfortable fit. Whether Eastpak bag, trolley or rucksack all models rely on a purist, timeless and characteristic design, which is different from the original use for the Eastpack Military. The models are not dull and uniform, bright colors and patterns have provided variety since 1985. For every style, there is a matching bag and matching accessory at the US brand.
      Eastpak owes its cult status not only to its style and the light, durable material, but also to its long manufacturing guarantee. Originally it was advertised with a lifetime guarantee, which is now set to 30 years. A long time in which Eastpak accompanies us and developed from the schoolbag to the leisure backpack and finally to the trend object.

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