by Malene Birger

As one of Denmark's largest fashion labels for clothing, bags and accessories, by Malene Birger is internationally renowned for its attention to detail. The unexpected combination of classic bag shapes with special colour accents conveys a self-confident and modern attitude to life for the wearer. The typical by Malene Birger designs are playful without losing seriousness.

Especially with bags, appearance is not everything. Following Scandinavian design principles, by Malene Birger takes care to combine functionality with aesthetics in a meaningful way. Easy to close fasteners and hard-wearing surfaces ensure the longevity of the bag. The handbags are supposed to meet the daily demands on the one hand and to give visual pleasure on the other hand. The handbag style thus imparts an unagitated chic for everyday life without a lot of frills, and still brings with it a certain dose of glamour.

Signature flower

Since 2013, the characteristic floral motif has accompanied by Malene Birger and is found not only on handbags and suitcases. As with many other designs, the founder got her inspiration from faraway countries. As for the flower design, Malene Birger was inspired by the pattern of a box on an Indian market. Since its first use, the classic print has been constantly refreshed from season to season and can still be recognised at any time as the typical motif of the brand by Malene Birger. Whether as a pattern, emblem or embossing - the stylized flower can be found in many variations on the bags.

The brand by Malene Birger

Designing clothes for the modern woman was the vision that motivated Malene Birger to create her premium brand by Malene Birger in 2003. The following year she took part in Copenhagen Fashion Week. After Malene Birger retired as a designer in 2014, Mathilde Torp Mader became the company's chief designer in 2017. She aims to uphold and modernize the company‘s Scandinavian style of combining functionality with aesthetics.

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