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Creative, casual and artful, the cult label Off-White became the new star in the fashion sky within a very short time. Its success lies in the combination of street style and high fashion: a revolutionary fusion of two basically opposing genres. Off-White makes no impression on the alleged ambivalence of these two extremes and creates extraordinary pieces that stand out with unconventional cuts and urban aesthetics. Even the name Off-White points to the liaison of street style and high-end fashion, among other things. The colour description of the same name means a grey zone between black and white or different shades that belong to a harmonious whole. The urban touch is unmistakable in all Off-White bags and accessories: popular elements include straps that look similar to a barrier tape as well as statement phrases and large-format prints. The graphic and logo-based designs are not only typical for Off-White bags. They can also be found in the wallets, backpacks and luggage of the trend label.
Must-haves in every season: Off-White bags
Off-White bags prove: Trends don't just make it from the catwalks to the streets, but also the other way round. The urban influences are visible in every Off-White bag, no matter which model it is. The Off-White range includes totes, handbags, waist bags, shoulder bags and hobo bags. Typical elements known as Off-White trademarks contain diagonal barrier tape-like stripes and carrying straps inspired by industrial belts. Also typical: the four-way arrow motif, the so-called cross-arrows. It adorns many Off-White bags and provides visual highlights and a high recognition value. Also popular are words in inverted commas, such as "Virgil was here", "Here to open", "Not for Sale", etc. In addition, many Off-White bags have mixed chain elements that include both gold and silver coloured links. Classic design elements favoured by Off-White include quilting, fur trim, cut-outs and pattern such as animal prints and camouflage.
Burrow: The new It-bag by Off-White
What does a meteorite have in common with a tote or a shoulder bag? Nothing, you think? A lot, think the creative minds of Off-White! And so it comes that a classic bag form suddenly has cosmic charisma. Modelled on the surface of a meteorite, each Burrow bag features special holes. The cut-outs are worked into the leather and define the look of these models. Whether it's an Off-White crossbody bag or an Off-White tote bag from the Burrow series, like most of the bags from the hip label's range, they are also made of leather. Whether it's an Off-White crossbody bag or a tote from the Burrow series, like most bags in the range of the trendy label, each one is made of genuine leather. The line is also characterised by an impressive choice of colours.
The Off-White hype: what makes the brand so popular?
The label was founded by Virgil Abloh in Milan in 2013. From the very beginning, everything the US designer sent down the catwalk had a very special character. Graphic motifs, urban impulses and innovative cuts made every Off-White bag and every Off-White backpack a unique piece, recognisable at first glance and in demand around the world. The designer wanted the brand that bridges the gap between streetwear and high fashion, which until then had been regarded as two independent, opposing fashion segments. With this claim, Virgil Abloh made his label one of the most popular fashion companies worldwide. In 2017, only four years after launching Off-White, he won the popular British Fashion Award in the category Urban Luxe Brand. His openness to unusual combinations and interest in new things brought Virgil Abloh and his label several spectacular collaborations with other brands, many of which have become part of fashion history. That's why some Off-White bags and backpacks are modern art pieces and therefore popular objects to collect.
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