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Trendsetters with a profile, that's what the fashion brand Police stands for. Starting with sunglasses in 2003, watches have also epitomized the extravagant style of the Italian brand. Police comes with attention to detail and technical refinement.
The watch as a style revolution
Attention attention! This is the police talking! No of course not. The brand Police has nothing to do with our current law enforcement agencies. Only the name and the world-famous eyewear of the brand still suggest a connection. Today, it much more hides a distinctive personality behind the brand that creates watches with a profile and a story.
The Bushmaster collection is the most popular one from Police. On her big face there are three "displays" that convey a unique 3-D look. The watch is even more attractive thanks to the rainbow crown and the processed leather or alternatively stainless steel, which does not only refer to position as bracelet.
In addition, each watch has its own charms. For example, the Tramp series features a jeans appliqué on the dial. It gets a bit more ancient and mysterious with the Mystery watch. It comes with an oriental cross or a bad skull, the case has a used look and the pointers shine in the dark. On the other hand, the Skyline X with a square case, no digits and a noble leather strap is much quieter and more noble. But of course Police does not only optic Part very well, the technology behind it is great as well. For example, the King Cobra model displays three times, Navy MF has a full-date display, and the D-Jay and Taipan models combine function with modern lifestyle.
The clearly masculine touch is omnipresent in these models, but there is something for the ladies to at Police. The Aurora model for example is deliberately lightweight with an elegant stainless steel or leather strap. The dial is subtlety sparkles like a disco ball and brings back the memories of a stunning party.
Especially leather bracelets have a high importance since the beginning of the brand, they embody the masculine, rebellious and yet very noble image. Nevertheless, the importance of plastic and stainless steel in the watch bands is increasing which is expanding the extravagant range additionally.
From glasses to watches - the history of Police
Police has been conquering the watch market since 2003. However, the success story of the Italian brand begins as early as 1983 as the cosmopolitan private label of the De Rigo Group is founded. In the beginning, they put their focus on eyewear, which soon made the name Police well known and is eponym of the brand. The name goes back to the typical sunglasses of the US cops in the 80s, whose design the brand Police picked up. In the years that followed, the brand continued to expand its range, adding perfume, jewelry and fashion. The unmistakable design of Police was always. Dynamic, free and rebellious. The style revolution blends with a clear line.
Therefore it's not surprising that well-known actors were models of the police campaigns that carried just that style. Bruce Willis, George Clooney, David Backham and Antonio Banderas are the movie stars who stood in front of the camera for the fashion brand Police. Bring a piece of Police flair to your home, office or sports field with a timepiece as individual as yours.