The Nixon brand represents the Californian casual and sportive lifestyle of surfers, skateboarders and snowboarders. Manufactured to match the sport innovations, the watches and backpacks with a unique design are a must-have for every athlete or urban trendsetter.
Nixon combines the casual surfer style with innovative functionality
Nixon was initially a pure watch brand, which mainly produced products for surfers and snowboarders. This casual sportive style is now a must-have for every urban trendsetter. At the same time, the watch brand always manages to reinvent itself without losing its roots. The Nixon watches have internalized the Californian lifestyle and also convince by their innovative functionality, such as water and even salt water resistance, UV radiation as well as a tide indicator. Some watch models can even be worn above and below the neoprene suit. The Nixon timepieces are thus not just ordinary watches and this also applies to the backpacks. the watches and backpacks stand out with their high-quality workmanship, the innovative features and the trendy design. The result is a successful symbiosis of a trendy design and a highly thought through functionality. The perfect companions for all athletes, but also for those who are looking for a casual urban style.
From searching for a suitable sports watch to the market gap
The founder of the Nixon Chad DiNenna brand was already on his board from childhood onwards - whether it be surfing or snowboarding. With his love of water and winter sports, he was looking for a good-looking and practical watch that could combined with sport. When he was still unable to find an adequate solution in 1997, he developed a watch with the successful engineer Andy Laats, which met all his needs. The founders created the watch brand Nixon, whose products were conceived and produced as daily companions for the sport. First, Andy and Chad had sold the watches only in limited edition. You could only buy the sports watches in special snowboard, surf or skater shops. But then the Nixon watches became more and more popular and not only supporters of board sport wanted to wear them on the wrist, but more and more fans of the Californian-casual lifestyle fashion. Nixon then worked with famous surfers, skaters, snowboarders and musicians. The watches, which emerged in prominent cooperation, were published in Limited Editions and found tremendous popularity. Meanwhile, Nixon is headquartered not only in Southern California but also in Europe, and its product range extends far beyond watches. From T-shirts to sweatshirts, tops, jackets, bags, wallets and backpacks.