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The abbreviation MDLR stands for Modular, a young bag label from Frankfurt am Main that designs bags and accessories according to the modular principle. The minimalist MDLR bags are designed to meet all the needs of digital nomads and combine uncompromising functionality with sophisticated design. "Connect modular" is the MDLR principle: Thanks to the integrated click-buckles system, backpacks and bags can be easily connected to each other, so that individual solutions are possible.
Connect modular: Smart MDLR bags and backpacks
The German label stands for practical modularity: thanks to the stable plug-in system with clip buckles, MDLR bags and backpacks can be quickly and securely attached to each other. Usually compact MDLR bags are clipped to larger models. The belts and straps, which are no longer needed as a consequence, disappear in the specially designed compartments – the clean, minimalist look stays untouched. The "Connect Modular" system mainly serves to increase volume: functional MDLR bags in unisex style are a useful, practical addition to any bag collection. The assortment of the German bag brand includes backpacks, sling bags as well as shoulder bags and fanny packs: all models are offered in several sizes.
In addition to the smart volume expansion system, the MDLR bags and backpacks impress with their well-organized interior. Even the basic models of MDLR backpacks have a padded laptop compartment, a convenient ¾ opening and sophisticated organizer systems. The "advanced" versions also include a document compartment for A4 folders, an additional tablet compartment and an integrated key clip with MDLR carabiner. Spacious MDLR messenger bags can also function like an "office on the go": the equipment includes a laptop compartment, many practical interior pockets and even pen holders. Most MDLR bags and backpacks are made of a cotton-polyester mixture with a polyurethane coating: the material is particularly durable and abrasion-resistant. Whether a MDLR backpack or a MDLR messenger bag, the main collection is dominated by discreet tones such as black or olive green. The capsule collections are a bit more colourful, so the special edition, which was developed with Californian skateboarding and fashion photographer Ryan Allan, includes camera bags in a rich brown tone.
Bag redefined: modularity as a MDLR concept
Bags and rucksacks are urban accessories par excellence and are an essential part of everyday life. MDLR redefines the popular accessory and creates since 2017 modular bags and backpacks that can be combined according to personal needs. MDLR has its roots in the dynamic street style and skate scene and appeals primarily to practical bag fans. The idea is simple and smart in one: the intelligent fastening system with high-quality push-in buckles allows a wide range of different combinations. With the click buckles, not only compact messenger bags, backpacks and fanny packs can be attached, but also other accessories such as bottle holders. Every MDLR backpack or bag performs well on its own: simple on the outside, smart on the inside, it becomes a functional companion in urban life. MDLR also offers street wear, skateboards and small accessories such as purses and toiletry bags. The creative German brand received the ILM's "Best Newcomer" Award in 2019.
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