Trends come, trends go: Style remains! The German label Jost is committed to simple urban style and offers bags, backpacks and luggage in a clean, functional design. The daily companions made by Jost meet the highest quality standards in terms of material and workmanship. Speaking of materials: the brand offers an impressive selection. Whether Jost backpacks, bags, luggage or accessories, depending on your preference for natural or synthetic fabrics, you have the choice between cotton, leather, canvas as well as polyester, imitation leather, tarpaulin and nylon. Some styles are made of interesting material mixes, such as polyester and wool or rough-grained and brushed leather. Not only the variety of materials is impressive, but also the modern, well-thought-out design of the Jost bags and backpacks, which clearly follows the premise “form follows function”. The label takes its inspiration from its Nordic neighbours, who are known for their minimalism. For this reason, most product lines are named after Scandinavian cities, such as Oslo, Helsinki, Copenhagen and Stockholm.
The stars of all product lines: Jost bags based on the 3-in-1 principle
No matter what the series, most collections include convertible X-Change bags with backpack function. These unisex designs can be carried as a backpack, shoulder bag or in the hand (as a tote). The Jost X-Change models are available in several sizes. Typical for each size is a portrait format as well as detachable and adjustable shoulder straps. At the corners, these Jost bags can be connected by a carabiner fastener so that they look like a trapeze at the top. If Jost X-Change is packed full, you can loosen the ends and thus gain a little more place. The all-rounder model from the Kopenhagen series was awarded the I.L.M. Award (International Leather Goods Fair) in the category “Best in Basics” in 2015. The smallest Jost X-Change version measures 25 x 22 x 8 cm and is the perfect everyday companion for minimalists. The largest version is 36 x 48 x 13 cm and has a special laptop compartment, pen slots and card sections.
Functional styles for work and leisure by Jost
In addition to the bestseller model X-Change, the Jost range includes classic crossbody bags as well as briefcases, laptop backpacks, fanny packs and messenger bags. The range for women includes clutches and tote bags. Sling bags and high-format reporter bags for men are also part of the wide assortment offered by the German brand. For travelling, Jost provides weekend bags made of leather, faux leather and cotton. A detachable, adjustable shoulder strap is a standard feature. Most models have a key loop, several pockets and integrated pen loops on the inside. The Jost product range is complemented by accessories. This category mainly consists of toiletry bags, cosmetic bags, wallets, belts and credit cardholders. In addition to simple designs, Jost offers backpacks, bags and accessories with trendy patterns such as camouflage or checks as well as with interesting surface embossing, such as animal prints.
Jost: bags and backpacks for urban individualists
The label was founded in 2002. The name-giving designer Dietmar Jost first focused on bags for men; the first women's collection followed two years later. Most of the Jost backpacks and bags are unisex and, thanks to their minimalist design, appear not only gender-neutral but also timeless. But some product lines are explicitly aimed at men or women. For example, the Motala series belongs to the women's range by Jost and includes feminine bags and backpacks made of extra soft suede leather. To emphasize the unique design of bags, backpacks, luggage and accessories, Jost regularly collaborates with young creatives who are active in different genres such as music or art. The individual collections are usually characterized by a thematic focus and are a welcome addition to the regular Jost product range – a must for all true fans of the lifestyle brand!
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